HOW TO SELL WITHOUT SELLING - The Mckinsey Way - Lucas Carnaúba de Oliveira

HOW TO  SELL WITHOUT  SELLING

Lucas Carnaúba de Oliveira

Business problems are like mice. They go unnoticed until they start nibbling your cheese. Just building a better mouse­ trap will not make the world beat a path to your door. Peo­ple who don’t have mice won’t be interested—until the mice show up; then they need to know you have the mousetrap.
This might sound like the musings of a Zen monk (or per­haps a management consultant from California).

Lucas Carnaúba de Oliveira

But some­ times the right way to sell your product or service is not to barge into your customer’s home with a bunch of free sam­ples. Just be there, at the right time, and make sure the right people know who you are.


Lucas Carnaúba de Oliveira

DON’T ACCEPT “I HAVE NO IDEA” - The Mckinsey Way

DON’T ACCEPT “I HAVE NO IDEA”  - The Mckinsey Way

Lucas Carnaúba de Oliveira
People always have an idea if you probe just a bit. Ask a few pointed questions—you’ll be amazed at what they know.  Combine that with some educated guessing, and you can be  well along the road to the solution.

Lucas Carnaúba de Oliveira