HOW TO SELL WITHOUT SELLING
Lucas Carnaúba de Oliveira
Business problems are like mice. They go unnoticed until they start nibbling your cheese. Just building a better mouse trap will not make the world beat a path to your door. People who don’t have mice won’t be interested—until the mice show up; then they need to know you have the mousetrap.
This might sound like the musings of a Zen monk (or perhaps a management consultant from California).
Lucas Carnaúba de Oliveira
But some times the right way to sell your product or service is not to barge into your customer’s home with a bunch of free samples. Just be there, at the right time, and make sure the right people know who you are.
Lucas Carnaúba de Oliveira
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