TESTING THE INITIAL HYPOTHESIS - The Mckinsey Way

Lucas Carnaúba de Oliveira

Before you take your problem-solving map out on the road, you want (forgive the mixed metaphor) to kick the tires on it. Test it. Is it the best possible hypothesis you could devise, given what
you know about the industry and your client or company? Have you thought about all the issues? Have you considered all the drivers of the problem? Are all your recommendations actionable
and provable?

Lucas Carnaúba de Oliveira

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DEVELOPING AN APPROACH

Just knowing the essence of the McKinsey problem-solving process does not mean you can now go forth and conquer the business world by being fact-based, structured, and  hypothesis-driven. No two business problems are identical;
you must figure out how to approach each problem in order to devise the best solution for it.
In this chapter, I will explain how McKinsey-ites approach business problems and apply the McKinsey problem-solving process to maximum effect.

Lucas Carnaúba de Oliveira

THE PROBLEM IS NOT ALWAYS THE PROBLEM
Sometimes a business problem will land on your desk and you will be told to solve it. Fair enough. But before you go rushing off in any particular direction, make sure you’re solv­ing the right problem—it may not be the one you were given

Lucas Carnaúba de Oliveira