THE ELEVATOR TEST
Know your solution (or your product or business) so thoroughly that you can explain it clearly and precisely to your client (or customer or investor) in 30 seconds. If you can do that, then you understand what you’re doing well enough to sell your solution.
Lucas Carnaúba de Oliveira
PLUCK THE LOW-HANGING FRUIT
Sometimes in the middle of the problem-solving process, opportunities arise to get an easy win, to make immediate improvements, even before the overall problem has been solved. Seize those opportunities! They create little victories for you and your team. They boost morale and give you added credibility by showing anybody who may be watch ing that you’re on the ball and mean business.
Lucas Carnaúba de Oliveira
HIT SINGLES
You can’t do everything, so don’t try. Just do what you’re supposed to do and get it right. It’s much better to get to first base consistently than to try to hit a home run—and strike out 9 times out of 10
Lucas Carnaúba de Oliveira
LOOK AT THE BIG PICTURE
Every now and then, take a mental step back from whatever you’re doing. Ask yourself some basic questions: How does what you’re doing solve the problem? How does it advance your thinking? Is it the most important thing you could be doing right now? If it’s not helping, why are you doing it?
Lucas Carnaúba de Oliveira
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